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Google Introduces Structured Snippets in Search Results

By Zohaib Liaqat - 1 Comment
Google web search has evolved in recent years. Recently Google has announced its new feature "Structured Snippets". Structured snippets is a new feature that Google has added in the search results and it is live now. Structured snippets incorporates facts into individual result snippets in Web Search.

Understanding the Structured Snippets

Interesting and relevant information is extracted from the post and is displayed in snippets. For example if your search for Nikon d7100 it will collect the relevant information from the post and will display it form of snippets.
If you search for a gadget, it will collect the relevant information from that post and it will be displayed in search results just like the image below.
This feature is not only for gadgets, see the below example, if you search for a comic hero, say batman, you can see some extra information next to its Wikipedia entry such as first appearance, created by etc.
This feature is not for some selected sites, we will see these snippets on many other sites soon. As according to Google

Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.

This is another great feature introduced by Google and we hope that we'll find this extra information useful especially for mobile users. We'll keep you updated with this latest web search feature. Stay tuned!

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